Privacy Policy

Your privacy is of the utmost importance to us. This Privacy Policy explains how Preffect (“we” or “us”) collects, uses, and discloses information about you when you access or use our websites, mobile applications, and other online products and services (collectively, the “Services”), and when you contact our customer service team, engage with us on social media, or otherwise interact with us. Please note that certain of our products and services may be subject to a separate privacy policy. You will know this if those services link to a different notice rather than this policy.

We may change this Privacy Policy from time to time. If we make changes, we will revise the date at the top of the policy and, in some cases, we may provide you with additional notice.

Collection of Information

Information You Provide to Us

We may collect information when you register for an account, interact with our mobile application or online platform, log entriesmake a purchase, or otherwise interact with us. The information you provide may include:

• Personal details: Name, email address, date of birth, height, weight, gender, activity level, behavioral preferences, goals, etc.
• User data: Health data (Activity level, heart rate, sleep patterns, food intake, connected third-party data, etc.), calendar data, etc.
• Other information: Password, preferences, and other personal information you choose to provide.

Information We Collect When You Use the Services or Interact with Us

When you use the Services or interact with us, we collect the following information about you:

• Usage information: Sessions you use, screens or features accessed, and other similar types of usage information.
• Transactional information: Information about purchases, such as product description, price, subscription or free trial expiration date, and time and date of the transaction.
• Log information: Web browser, app version, access times and dates, pages viewed, IP address, and the page you visited before navigating to our websites.
• Device information: Information about the device you use to access the Services, including hardware model, operating system and version, device identifiers, and mobile network information.
• Location data: Information about your location, which may be derived from your device’s GPS, Wi-Fi, Bluetooth, or IP address.
• Communications: We may record communications including chat messages, phone, or video calls when you utilize our customer support.

Information We Infer or Generate When You Use the Services

• User ID: A unique identifier associated with your account.
• Derived information: Inferences about your preferences and health based on the collected data.

Information We Collect from Other Sources

We may also obtain information about you from other sources, including:

• Transaction information: Details from third parties you use to install our app or purchase a subscription.
• Calendar information: Details from third-party calendar services that you choose to integrate with our services.
• Third-party health app data: Data from health apps like Apple HealthKit or Google Health Connect, including hours of sleep and activity levels, with your permission.
• Social Media Services: Information and activities associated with your social media profiles.
• Health & Fitness Devices: Data collected from wearable devices and other smart fitness equipment.
• Other Integrations: Information from third party software, services, or devices that you choose to connect with our services
• Cookie data: We may collect information via cookies and web beacons.

Children’s Privacy

Our Services are not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under the age of 18, we will take steps to delete such information as soon as possible. If you believe that we might have any information from or about a child under 18, please contact us at[your contact email].

Use of Information

We use the information we collect as follows:

• Provide and maintain the Services: Including debugging to identify and repair errors.
• Improve the Services: Developing new products and services.
• Process transactions and fulfill orders.
• Send transactional or relationship messages: Such as receipts, account notifications, customer service responses, and other administrative messages.
• Communicate about products, services, and events: Request feedback, and send news or other information we think will be of interest to you.
• Monitor and analyze trends and usage: Understanding our users’ needs and expectations.
• Detect, investigate, and prevent fraudulent transactions: Protect the rights and property of Preffect and others.
• Comply with the law: Processing transactional records for tax filings and other compliance activities.
• Create anonymous or aggregated data: For improving our services and providing reports.
• Personalize your online experience and advertisements: Based on your preferences, interests, and browsing behavior
• Facilitate contests, sweepstakes, and promotions.

Disclosures of Information

We may disclose information about you as follows:

• Service providers: Companies and contractors that perform services for us, including email service providers, payment processors, fraud prevention vendors, analytics providers, and advertising partners.
• Professional advisors: ccountants, auditors, lawyers, and other outside professional advisors.
• Legal requirements: If required by applicable law or legal process, including court orders or lawful requests by public authorities.
• Business transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
• Affiliates and subsidiaries: Within our current and future corporate family.
• With your consent: Or at your direction.

Advertising and Analytics Services Provided by Others

We allow others to provide analytics services and serve advertisements on our behalf across the web and other online services. These entities use cookies, web beacons, device identifiers, and other technologies to collect information about your use of the Services and other websites and online services.

Data Transfer

Preffect is based in the United States and may transfer your information to countries which may not provide equivalent levels of data protection as your home jurisdiction. We provide adequate protection for data transfers in accordance with applicable law, such as by using Standard Contractual Clauses.

Data Security

We take data security seriously and use a variety of measures to protect your information. Users are responsible for maintaining the security of their login credentials for our services.

Privacy Rights

You have the right to access and delete your data. To exercise these rights, please contact us at privacy@preffect.com.

User Notifications

Users will be notified via the application or email about changes to this Privacy Policy. Initial consent is required for data sharing with the application.

Other Choices

Promotional Communications

You may opt out of receiving promotional emails from Preffect by following the instructions in those emails or by logging into your account and managing your contact preferences. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

Mobile Push Notifications/Alerts

With your consent, we send promotional and other push notifications to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

Data Collection

You have the ability to control the use of cookies and other tracking technologies through the settings in your web browser or mobile application.

Information for California Residents

This section provides additional disclosures required by the California Consumer Privacy Act (CCPA).

Categories of Personal Information Collected

• Identifiers, such as your name, email address, and IP address.
• Characteristics of protected classifications under California or federal law, such as gender and age.
• Commercial information, such as transaction information and purchase history.
• Internet or other electronic network activity information, such as browsing history and interactions with our Services.
• Geolocation data.
• Professional or employment-related information if you provide it.
• Inferences drawn from any of the above to create a profile about you reflecting your preferences and behavior.

Business or Commercial Purposes for Which We May Use Your Information

• Perform or provide the Services: Such as maintaining accounts, providing customer service, processing orders and transactions, and verifying customer information.
• Improve and maintain the Services: Such as by developing new products and services.
• Debugging: Identifying and repairing errors and other functionality issues.
• Communicate with you: About marketing and other relationship or transactional messages.
• Analyze usage: Such as by monitoring trends and activities in connection with the use of the Services.
• Personalize your online experience: Such as by tailoring the content and ads you see on the Services and on other platforms based on your preferences, interests, and browsing behavior.
• Legal reasons: Such as to help detect and protect against security incidents, or other malicious, deceptive, fraudulent, or illegal activity.

Parties with Whom Information May Be Shared

• Service providers: Companies that assist us with customer support, subscription and order fulfillment, advertising measurement, communications and surveys, data analytics, fraud prevention, cloud storage, bug fix management and logging, and payment processing.
• Third parties with whom you consent to sharing your information: Such as with social media services or academic researchers.
• Government entities or other third parties for legal reasons: Such as to comply with law or for other legal reasons as described in our Disclosure section.

Your California Privacy Rights

If you are a California resident, you have the rights listed below. However, these rights are not absolute and in certain cases, we may decline your request as permitted by law.

• Right to Know: You have the right to request that we disclose the personal information we collect, use, or disclose about you.
• Right to Delete: You have the right to request that we delete your personal information that we have collected from you, subject to certain exceptions.
• Right to Opt-Out of Sale: We do not sell your personal information. However, if this changes in the future, you will have the right to opt out of the sale of your personal information.
• Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising these rights.

Exercising Your Rights

To exercise the rights described above, please contact us at privacy@preffect.com. We may need to verify your identity before processing your request, which may require us to request additional information from you.